Skip to main content

About us

Elegance in Every Detail

Established in 1994, Beauty Velvettes is a trusted name in the manufacturing and export of high-quality jewellery and luxury display items. With decades of experience, we proudly operate our own offices, showroom, and manufacturing units in Madurai, ensuring complete control over quality and craftsmanship.

Our Product Development Department, working hand-in-hand with our in-house design team, is committed to innovation and creativity. Together, we consistently deliver imaginative, elegant, and functional designs tailored for the luxury market.

With a strong focus on professionalism and excellence, we have developed and delivered over a hundred premium products, earning the trust of clients across the globe. Whether it’s customized jewellery boxes, display trays, or luxury packaging solutions — Beauty Velvettes stands for quality, elegance, and innovation.

Why Choose Beauty Velvettes?

30+ Years of Excellence

Since 1994, we’ve been crafting high-quality jewellery displays, boxes, and packaging with unmatched expertise and attention to detail.

Custom-Made Designs

From velvet pouches to wooden trays, every product is uniquely designed to reflect your brand’s identity and style.

Trusted by Global Clients

With fast delivery and consistent quality, we proudly serve leading jewellery brands across India and around the world.

Our Craftsmanship

Every Beauty Velvettes product is a result of meticulous craftsmanship. Our team includes skilled artisans, designers, and technicians who work together to create display products that combine functionality, style, and strength. From soft velvet-lined boxes to handcrafted wooden trays, each item reflects our passion for quality and beauty.

30+

Years of experience

500+

Elegance Product

40+

Experienced Employees

No two brands are alike — and we understand that. That’s why we offer fully customized solutions. Whether you want your logo embossed on a jewellery box, or a unique pouch for your product line, we work closely with you to bring your ideas to life.

Our in-house Product Development and Design Team ensures that every order is unique, elegant, and aligned with your brand identity.

Innovative Designs for Timeless Treasures. 

Innovative Designs for Timeless Treasures. 

Our Mission is to Present Your Jewellery with Elegance

At Beauty Velvettes, our mission is to elevate the art of jewelry presentation by designing and delivering premium-quality display solutions that combine elegance, durability, and customization.

We are committed to supporting jewelry brands worldwide by providing eco-conscious, handcrafted packaging that enhances product value and reflects brand identity. Through innovation, precision, and passion, we strive to be a trusted global partner in luxury display manufacturing

Message from the Founder

Mr.Sam Anantharaj.

Managing Director – Beauty Velvettes

“When I founded Beauty Velvettes in 1994, my vision was simple — to create display solutions that match the beauty of the jewelry they hold. What began as a small workshop in Madurai has now grown into a trusted brand serving clients across India and the globe.

Every product we make carries a piece of our passion, dedication, and craftsmanship. Over the years, we’ve adapted to changing trends, but one thing has never changed — our commitment to quality and customer satisfaction.

At Beauty Velvettes, we don’t just manufacture boxes and trays — we help brands tell their story through elegant presentation. I thank all our clients, team members, and partners who continue to believe in our journey.

With your support, we look forward to shaping the future of luxury display — one handcrafted piece at a time.”

30
Happy Clients Worldwide
100000
Happy Clients Worldwide

Our journey reflects trust, quality, and long-standing partnerships with top jewelry brands across India and abroad. Every project we complete is a mark of our commitment to craftsmanship, innovation, and client satisfaction.